Recommendations
The following recommendations are offered for your consideration.
1. Design a comprehensive annual public relations and marketing plan.
The plan should include a calendar of events that outlines the target audience, marketing strategies, and media plan for each event. The plan should include input from the School Improvement Officer, principals who have successfully marketed their schools, faculty, and the HISD Media Relations Department. See Appendix - Section Five: Community Perception Document: A for supporting documents. Follow the link for the Washington Reading Corps: A Guide to Community and Partnerships with the Media (Tools 6, 7, and 11-14).
2. Implement a system to support students who enroll late or transfer into Cullen mid-year.
Rumberger (2003) suggests creating a student welcoming committee and offering flexible hours for tutorials and parent conferences for students who experience mobility.
3. Establish a coalition of city and district officials, businesses, and professional non-profit organizations to promote Cullen.
This coalition will provide support for school events and initiatives to address community issues. A list of city, government, and district officials’ contact information is provided. See Appendix - Section Five: Community Perception. Document: B. A compiled list of businesses and professional non-profit organizations. See Appendix - Section Five: Community Perception. Document: C for supporting documents.
1. Design a comprehensive annual public relations and marketing plan.
The plan should include a calendar of events that outlines the target audience, marketing strategies, and media plan for each event. The plan should include input from the School Improvement Officer, principals who have successfully marketed their schools, faculty, and the HISD Media Relations Department. See Appendix - Section Five: Community Perception Document: A for supporting documents. Follow the link for the Washington Reading Corps: A Guide to Community and Partnerships with the Media (Tools 6, 7, and 11-14).
2. Implement a system to support students who enroll late or transfer into Cullen mid-year.
Rumberger (2003) suggests creating a student welcoming committee and offering flexible hours for tutorials and parent conferences for students who experience mobility.
3. Establish a coalition of city and district officials, businesses, and professional non-profit organizations to promote Cullen.
This coalition will provide support for school events and initiatives to address community issues. A list of city, government, and district officials’ contact information is provided. See Appendix - Section Five: Community Perception. Document: B. A compiled list of businesses and professional non-profit organizations. See Appendix - Section Five: Community Perception. Document: C for supporting documents.